I'm here to tell you that good graphic design takes the same time, and hence money, as poor design.
And not all clients receive the same quality for the same price. The difference is in planning and choice. Here are five tips to help you get the most out of your graphic designer.
1. BE HONEST WITH YOUR SKILLS
State upfront how much you are able or willing to contribute to the project. Would you like to provide photographs, a rough layout, illustrations and final text? Or would you like your designer to source stock photography, draw diagrams, check text or design a logo? Any unknown tasks could be unnecessarily costed in a quote. Or your designer may not factor necessary tasks into the quote which will cause them to increase the quote when these tasks are realised. Either way, this negatively affects your project's budget.
2. BE FORTHCOMING WITH YOUR INFORMATION
The more information you can provide about your customers, business and industry the tighter the brief. A tight brief results in fewer drafts before narrowing down the final design. If a designer believes they will spend less hours to achieve an optimum result your quote will be cheaper.
3. BE INVOLVED
The more thoughtful decisions you make at the start the fewer educated guesses your graphic designer will make. The document will represent you so you will always have final approval anyway. Information from you narrows the brief, reducing billable design hours. Designers tend to quote less for jobs they estimate will be easier and faster to fulfil.
4. BE ORGANISED IN PLENTY OF TIME
a. Meeting tight deadlines often means time is sacrificed from the planning stage then diving straight into drafts with little preparation. This results in more drafts and more billable design time. Rush jobs are not quoted favourably.
b. Extra lead time is also useful if your designer is to arrange printing. Many trade printers don't do rush jobs and that is where we get quality print for less – from printers that only deal with other printers and designers. Given enough time your designer can compare more print quotes ensuring you receive the best quality print for your dollar.
5. RESPECT YOUR DESIGNER'S KNOWLEDGE
You are the expert when it comes to your business, audience and industry.
Your designer is an expert in visual communication. Provide your information and let them know you will allow them to do their best to fulfil your project's communication potential in all its creative glory. If we know a job will be fun we quote less. Yes, we really do, because we want to win your job.
Sometimes we are asked to amend files that were bought from generic logo sites because clients did not receive what they expected. Generally, the industry dislikes these sites just because they are cheaper. I think they have their value. Mostly, in providing experience to budding designers. However, that is beside the point at hand.
The fact remains that clients need quality graphic design that also fits their budget. This is why many try generic logo and design sites.
Graphic designers want to find the best communication combination for your message. Working together always achieves the best outcomes. My advice is to be open and develop a relationship with your designer. Your graphic design project solutions will be easier to achieve, completed in less time and you'll get them cheaper.
Author - Lamese Larney